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Shooting For The Hip Eight years ago a venerable French couture house, reknown for its nubby, braid edged suits and two tone slingbacks, enticed an iconoclastic, German born designer to infuse some youth and pizazz into its lackluster, dowager image. The house was Chanel, the designer was Karl Lagerfeld and the combination sent a sonic boom through the fashion world. swashbuckling motorcycle jackets over billowy silk skirts, pastel leather bike bags, miniskirts in little swirls of ribbons, satin ballerina flats and oodles of gilt chains, pearl chokers and quilted gold crosses. The sexy chic Chanel transports both traditionalists and trendies into comas of ugg s delight: Danielle Mitterand and Catherine Deneuve wear Chanel, as does Linda Evangelista and Princess Stephanie. Taking a cue from Chanels phenomenal success, other staid, statusy houses also have revved up their looks to lure a younger, trendier clientele. Gucci polished up an image tarnished by family feuds, indiscriminate licensing and tacky knockoffs when Maurizion Gucci, the founders grandson, took the helm and tapped New York fashion czarina Dawn Mello, the savvy former president of Bergdorf Goodman, to oversee product development. In less than two years, Mello has brought direction and innovation to the elite Italian retailer by banishing all the schlocky initialed canvas items a street vendor staple and reviving Gucci cheap ugg boots store classics with a sassy, new twist. Traditional gold buckle loafers now come in a kaleidoscope of colors, from geranium pink to lilac suede. The 34 year old bamboo handled bag was redesigned with a shoulder strap option, and the elegant hobo bag (favored by Jackie Onassis in the early 70s) has been streamlined into a top ugg outlets locations seller. A new line of $425 suede knapsacks and $400 kidskin bike bags should lure hip, rich Gucci ites, as should younger ready to wear like ice cream colored cashmere T shirts and racy leather suits and trenchcoats. In fact, Candice Bergen wore a creamy crepe Gucci pants suit when she appeared in the seasons opener of Murphy Brown. Another Italian luxury house, Ferragamo, which made its reputation with impeccable crafted shoes and leather goods, has also show signs of kicking up its sensible heels. The fresh new ad campaign features pouty blond megamodel Claudia Schiffer, and the recently opened Ferragamo boutique in Beverly Hills caters not only to Nancy Reagan and the ladies who lunch but to club crawlers like Janet Jackson and Sylvester Stallone. Besides signature items such as flatknit twinsets and low heeled tuxedo pumps, Ferragamo is serving up silk print ballet flats, racy suede and patent leather suits, pastel satin trenchcoats and snazzy leather bags studded with gold buttons. Although Paris haute house of Hermes has a waiting list to keep up with demand for its handmade $2,800 Kelly bag, and its lush $195 silk scarves are on permanent reorder, the prestigious family run firm has loosened up its well bred image by introducing hot colored leathers and high spirited ready to wear. Silk print body stockings, leather pants and gold embroidered, scarf printed jeans are among the looks that have infiltrated the ranks since Claude Brouettook over as design director two years ago. Besides their elegant, classic leather bags and belts, Hermes also offers patchwork colored suede ghillies, canary yellow leather datebooks and meteor watches with crayon bright leather bands. And hanging alongside traditional $95 anchor and bridle bit motif ties are wild, $125 scarf patterned ties that are a favorite among the junior international set.